In the fast-evolving world of skincare, creating a brand worth taking note of is no easy feat. However, Skinsmiths has managed to do just that, creating a brand that not only delivers results but also builds on decades of industry knowledge. With a foundation deeply rooted in clinical expertise and a passion for accessible beauty, Skinsmiths has redefined what it means to care for your skin.
With over 28 years of experience, the team behind Skinsmiths has guided more than 100,000 customer journeys, ensuring that every individual finds a routine that works for them. From innovative ingredients to a commitment to simplicity, Skinsmiths brings the clinic home, offering high-performance products that are easy to use, and most importantly, deliver real results.
The Caci Clinic connection
The story of Skinsmiths begins long before the brand was created in 2018. It all started in 1994 when Jackie and David Smith, the founders of Caci, brought revolutionary skincare technology to New Zealand. They introduced the Caci Non-Surgical Facelift machine to the market, changing the way people viewed non-invasive treatments. At the time, there were two extremes in skincare: traditional beauty therapy like facials or more invasive, surgical face-lifts. Jackie and David saw a gap in the middle, a space where innovative, non-surgical treatments could flourish.
From their first clinic in Newmarket, Auckland, Caci quickly grew into a nationwide brand, known for its expertise in laser hair removal and skin treatments. The team introduced laser hair removal to New Zealand in 1995, making it one of the first clinics in the world to offer this cutting-edge treatment. It wasn’t just about aesthetics, though it was about empowering people to feel confident in their skin. And this ethos remains at the heart of both Caci and Skinsmiths today.
As Caci expanded, the founders began to see a growing need for accessible, at-home skincare that could deliver the same kind of results that clients were getting in the clinic. And so, Skinsmiths was born, a brand that would bring the best of Caci’s in-clinic treatments into everyday skincare routines.
Skinsmiths is born
Skinsmiths was launched with a clear vision: to take the guesswork out of skincare and create high-quality products that were simple to use but delivered powerful results. For many, navigating the overwhelming world of skincare can feel like an impossible task. The market is saturated with products that all promise glowing skin but often fail to deliver on their claims.
Skinsmiths takes a different approach. With nearly three decades of clinical experience behind every formulation, the brand ensures that each product is carefully crafted with ingredients that work. The focus is on efficacy and simplicity, giving people a straightforward routine that addresses their unique skin concerns without the confusion that often accompanies the skincare industry.
Synthesis of science and nature
At the heart of Skinsmiths is a unique approach that combines nature with science. The brand believes that the best skincare comes from blending the power of natural ingredients with clinically proven technologies. One of the most exciting ingredients in the Skinsmiths range is SauvigNZ, a natural antioxidant derived from New Zealand-grown Sauvignon Blanc grapes.
SauvigNZ is a powerhouse when it comes to protecting the skin from environmental stressors. UV damage and pollution are two of the biggest contributors to premature aging, and SauvigNZ helps combat both by neutralising free radicals and shielding the skin from oxidative stress. It’s this focus on protection and prevention that sets Skinsmiths apart from many other brands. Rather than just treating the skin after damage has occurred, Skinsmiths products work to strengthen the skin’s defences, keeping it healthy and youthful over time.
It’s clinically proven
While nature plays a key role in Skinsmiths’ formulations, the brand is also deeply committed to science. Each product in the range is backed by rigorous research and development, ensuring that the active ingredients are used at concentrations that deliver real results. From hyaluronic acid to peptides, the Skinsmiths range is packed with tried-and-true skincare heroes that have been clinically proven to improve the skin’s texture, tone, and overall health.
Simple yet effective
One of the key pillars of the Skinsmiths brand is its commitment to simplicity. Skincare shouldn’t be complicated or overwhelming, and Skinsmiths makes it easy for people to create a routine that works for their skin. Whether it’s a basic daily regimen or a more targeted treatment plan, the products are designed to fit seamlessly into any lifestyle.
Skinsmiths’ philosophy is that skincare is a journey, and every person’s skin is different. That’s why the brand offers a range of products that can be tailored to suit individual needs. Whether you’re dealing with dryness, sensitivity, or ageing concerns, there’s a Skinsmiths product that can help.
Research
Behind every great skincare brand is a team of experts dedicated to developing products that truly make a difference. At Skinsmiths, that expert is Sheree Butchers, a Master of Bioscience and the driving force behind the brand’s research and development. Sheree’s passion for skincare shines through in every product, and her focus is on creating formulas that support and protect the skin’s barrier function while delivering visible results.
Sheree believes that the key to effective skincare is to combine innovative active ingredients with a deep understanding of skin biology. That’s why every Skinsmiths product is carefully formulated to not only address common skin concerns but also to support the skin’s overall health. By fortifying each product with SauvigNZ and other powerful antioxidants, Sheree ensures that the Skinsmiths range is as protective as it is restorative.
Sustainability focus
In today’s world, sustainability is more important than ever, and Skinsmiths is committed to doing its part. The brand is proud to be certified plastic-negative, meaning that for every product sold, more plastic is removed from the environment than is used in the packaging. All Skinsmiths products are also cruelty-free and vegan, and the packaging is designed to be recyclable, further reducing the brand’s environmental impact.
This commitment to sustainability doesn’t end with packaging. Skinsmiths is dedicated to responsible sourcing and uses ingredients that are both effective and eco-friendly. By prioritising sustainability at every step, Skinsmiths ensures that customers can feel good about the products they’re using, not just because they’re good for their skin, but because they’re good for the planet too.
It’s about empowerment
Just like with Caci Clinic, at the core of Skinsmiths is a deep commitment to helping people feel confident in their skin. Whether you’re just starting out on your skincare journey or you’ve been using professional treatments for years, Skinsmiths is here to support you every step of the way. The brand’s clinical roots ensure that every product is backed by expertise, while the simplicity of the range makes it accessible for everyone.
With a focus on real results and a commitment to sustainability, Skinsmiths is more than just a skincare brand, it’s a partner in your journey to healthier, more radiant skin.
